Wednesday, April 17, 2013

4283. RAY-O-VAC

RAY-O-VAC
I am wondering about the modifier in
'Old Navy' and why it is there. What is
it saying? Why is it there? 'Old'?  -  too
simple to tell. And that Pakistani guy on
the train, in the seat across from me, he's
just sitting there wearing that jacket. Dark,
leathered skin and that short, brushed 
moustache  -  what does he, in turn, have
to tell about this 'Old Navy' shell? Or
would he get the gist at all? There are
so many little things that matter to me.
-
Immune to his charms? Is that what she
says? Order a pretzel from the vendor
instead : at 66th and Central Park West.
Ask him then, see what he says perhaps?
-
Yes, well, maybe : there was a time when
such a man would know  -  some grizzled,
old war veteran from 1945 now selling a
white-man's American pretzel in grime.
But, now, they're all gone.
-
The only men who peddle such food to us are
foreign quandaries, men of satchels and robes,
such strangers, now, on a train. What would
they know of Old Navy except a brand name?
Like Ray-O-Vac, like Kodak; it's all the same.

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